I LOVE Indian food. I've been a fan since high school and not only because it's spicy (not all Indian dishes are) but because it's so accessible as a cuisine. There's a dish for everyone, literally. Carnivores, vegetarians and vegans are all treated equally in the Indian culinary world. You've got to give props to a food culture that pays attention to everybody, not just a select few. In this sense, Indian food is very similar to Italian cuisine because Italian cuisine pays attention to everyone too. These are two very democratic food cultures. Accessibility is what makes certain cuisines highly desirable among many (myself included) and it's what has made Indian cuisine a fast (and growing) food trend in grocery stores across America.     

Many of our customers use our products for Indian based recipes which makes total sense seeing how tomatoes are an integral part of Indian cuisine. Whether it was for a yummy biriyani, a spicy tandoor or a creamy masala... our tomatoes (either cooked or preserved) are the ideal ingredients for any Indian recipe that calls for fresh tomatoes. Even our Tomato 'Nduja (incorporating both tomatoes and spice) can be used because it has tons of umami that will only highlight a tomato-based Indian dish further.  

If your local grocery store doesn't carry the ingredients listed, try Manhattan's very own Kalustyan's in "Curry Hill." They've got great spices from all over the world (particularly from India). They also happen to carry our spicy Tomato 'Nduja. YES, THEY DO! Whichever borough you happen to be shopping in, today as today, you should be able to find Indian ingredients in most small and large grocery stores in and around NYC. As for you out-of-town folk, Google it. I'm sure it's closer than you think.

This week’s Chana Masala recipe using our Crushed Tomatoes and Tomato ‘Nduja is a delicious match.
Buon appetito!   

If you have a recipe using any of our products and would like to share, please send it to us. We love hearing from customers who use our products for ANY dish they cook up at home. Also, we'd love to feature you and your recipes on our website (with your permission of course).

Check out our farmers market calendar for January dates. 

We will NOT be attending tomorrow's (Wednesday) Union Sq. Greenmarket. 

See you Friday or Saturday later this week at Union Square Greenmarket.


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